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6 Tips for Writing a Powerful Press Release

6 Tips for Writing a Powerful Press Release

by Kelly King | Jan 29, 2021 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media

A strong press release is a powerful and cost-effective way to grow your brand.  Press releases inform media contacts like news outlets, journalists, and Social Media Influencers of your newsworthy events, and an effective one will lead to free publicity and give your...
[Long Form] Why Your Business Should Work with Influencers

[Long Form] Why Your Business Should Work with Influencers

by Kelly King | Mar 3, 2020 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media

As marketers, we are constantly searching for the next advertising goldmine.  Capitalizing on growing trends is key to building your business’s brand, and one of note is the rise of Social Media Influencers, or internet celebrities. Increasingly, marketers are...
7 Reasons Your Business Should Partner with Social Media Influencers

7 Reasons Your Business Should Partner with Social Media Influencers

by Kelly King | Feb 17, 2020 | 80/20, Blog, Branding, Creativity, Digital Marketing, Gen Z, Millennials, Social Media

As the world evolves in the digital age, the influence of social media grows—in the last 10 years, the worldwide number of social media accounts has risen from 1 billion to 8.2 bill Because of this, the importance of “social media influencers,” or people...
4 Reasons Your Business Should Utilize Video Marketing

4 Reasons Your Business Should Utilize Video Marketing

by Kelly King | Oct 9, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media

In an increasingly streamlined and fast-paced world, video is becoming more important than ever. With consumers often relying on video for news and entertainment, and with search engines prioritizing video over written content, businesses with a strong video presence...
How Popeyes Used Millennial and Gen Z Marketing to Boost Their Business

How Popeyes Used Millennial and Gen Z Marketing to Boost Their Business

by Kelly King | Sep 24, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media

Over the past month, fast food chain Popeyes has been the center of a fascinating business phenomenon: after introducing a new chicken sandwich, their total sales went up 67% across the country, only to come crashing down when they ran out of their product. Rarely has...
Being Selfless = Better Business with Millennials

Being Selfless = Better Business with Millennials

by Kelly King | Aug 24, 2017 | 80/20, Branding, Creativity, Millennials

Let’s be real here.   We’re more likely to pull out our wallets when we know our money is going to a good cause. Charitable companies that actually give back are on the rise in the best way possible.   With new innovations allowing us to focus on ourselves...
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