by James Tanford | Feb 17, 2020 | 80/20, Blog, Branding, Creativity, Digital Marketing, Gen Z, Millennials, Social Media
As the world evolves in the digital age, in the influence of social media grows—in the last 10 years, the worldwide number of social media accounts has risen from 1 billion to 8.2 billion. Because of this, the importance of “social media influencers,” or...
by James Tanford | Oct 9, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
In an increasingly streamlined and fast-paced world, video is becoming more important than ever. With consumers often relying on video for news and entertainment, and with search engines prioritizing video over written content, businesses with a strong video presence...
by James Tanford | Sep 24, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
Over the past month, fast food chain Popeyes has been the center of a fascinating business phenomenon: after introducing a new chicken sandwich, their total sales went up 67% across the country, only to come crashing down when they ran out of their product. Rarely has...
by Lachlan Springfield | Aug 24, 2017 | 80/20, Branding, Creativity, Millennials
Let’s be real here. We’re more likely to pull out our wallets when we know our money is going to a good cause. Charitable companies that actually give back are on the rise in the best way possible. With new innovations allowing us to focus on ourselves...
by kelly | Jun 4, 2016 | 80/20
I latched onto the 80-20 rule about 30 years ago—I heard it in college, and it is probably one of the most important lessons I learned during business school. The notion that 80 % of revenue comes from 20% of your customers is a very powerful rule. From an economic...
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