by James Tanford | Oct 9, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
In an increasingly streamlined and fast-paced world, video is becoming more important than ever. With consumers often relying on video for news and entertainment, and with search engines prioritizing video over written content, businesses with a strong video presence...
by James Tanford | Sep 24, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
Over the past month, fast food chain Popeyes has been the center of a fascinating business phenomenon: after introducing a new chicken sandwich, their total sales went up 67% across the country, only to come crashing down when they ran out of their product. Rarely has...
by Lachlan Springfield | Aug 24, 2017 | 80/20, Branding, Creativity, Millennials
Let’s be real here. We’re more likely to pull out our wallets when we know our money is going to a good cause. Charitable companies that actually give back are on the rise in the best way possible. With new innovations allowing us to focus on ourselves...
by kelly | Jun 4, 2016 | 80/20
I latched onto the 80-20 rule about 30 years ago—I heard it in college, and it is probably one of the most important lessons I learned during business school. The notion that 80 % of revenue comes from 20% of your customers is a very powerful rule. From an economic...
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