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Gen Z Prefers Purpose Driven Brands

Gen Z Prefers Purpose Driven Brands

by Kelly King | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media

In 2021, brands need to do more than sell their product or service. Due to the recent pandemic, consumers are interested in supporting brands that have committed to improving their product or service and the world. Vrity Values Return Index conducted a survey...
TikTok Content is the Holy Grail

TikTok Content is the Holy Grail

by Kelly King | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media

Author of Marketing Rebellion, Mark W. Schaefer, said it best, “Sponsored pictures stick out like a long-tailed cat in a room full of rocking chairs.” In a world where everything is sponsored, brands are struggling to connect with followers and build trust online. One...
Why Clubhouse May Be Good For Your Business

Why Clubhouse May Be Good For Your Business

by Kelly King | Apr 19, 2021 | Blog, Digital Marketing, Marketing, Social Media

“Are You on Clubhouse?” If you haven’t been asked this question yet, you’ll be asked soon. I promise. What’s Clubhouse? It is the latest social media platform that is all the rage, but not just for the younger generations. Think podcast meets LinkedIn, then meets...
6 Tips for Writing a Powerful Press Release

6 Tips for Writing a Powerful Press Release

by Kelly King | Jan 29, 2021 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media

A strong press release is a powerful and cost-effective way to grow your brand.  Press releases inform media contacts like news outlets, journalists, and Social Media Influencers of your newsworthy events, and an effective one will lead to free publicity and give your...
[Long Form] Why Your Business Should Work with Influencers

[Long Form] Why Your Business Should Work with Influencers

by Kelly King | Mar 3, 2020 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media

As marketers, we are constantly searching for the next advertising goldmine.  Capitalizing on growing trends is key to building your business’s brand, and one of note is the rise of Social Media Influencers, or internet celebrities. Increasingly, marketers are...
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  • Benefits of Cause Marketing
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