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Who’s Who in Generations X,Y,Z?

Who’s Who in Generations X,Y,Z?

This chart clarifies and defines each of these groups. Generation X is the generation born between the early 1960s and early 1980s, and connected to the pop culture of the 1980s and 1990s they grew up in. The term has been used in demography, the social sciences, and...
The MVPs of Social

The MVPs of Social

THE MOST VALUABLE PLAYERS (PLATFORMS) ON SOCIAL If Social Media platforms were NBA players, here is who they would be. 1. Stephen Curry – FACEBOOK   1.59 billions monthly active users as of December 2015 and over one billion that log on daily (according to...
Why the name 80/20 ?

Why the name 80/20 ?

I latched onto the  80-20 rule about 30 years ago—I heard it in college, and it is probably one of the most important lessons I learned during business school. The notion that 80 % of revenue comes from 20% of your customers is a very powerful rule. From an economic...
Snapchat – Do they not want us to find users?

Snapchat – Do they not want us to find users?

Maybe Snapchat knows something we don’t know. Or, their young strategists are way ahead of this veteran marketer. But, apparently I am not alone. Jesse Hempel from Wired magazine seems to agree. Why do they make it so hard to find people, businesses, events and...