[Long Form] Why Your Business Should Work with Influencers
By James Tanford
/ March 3, 2020
As marketers, we are constantly searching for the next advertising goldmine. Capitalizing on growing trends is key to building your...
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7 Reasons Your Business Should Partner with Social Media Influencers
By James Tanford
/ February 17, 2020
As the world evolves in the digital age, in the influence of social media grows—in the last 10 years, the...
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4 Reasons Your Business Should Utilize Video Marketing
By James Tanford
/ October 9, 2019
In an increasingly streamlined and fast-paced world, video is becoming more important than ever. With consumers often relying on video...
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How Popeyes Used Millennial and Gen Z Marketing to Boost Their Business
By James Tanford
/ September 24, 2019
Over the past month, fast food chain Popeyes has been the center of a fascinating business phenomenon: after introducing a...
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Being Selfless = Better Business with Millennials
By kelly
/ August 24, 2017
Let’s be real here. We’re more likely to pull out our wallets when we know our money is going...
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What can your business learn from Nike’s marketing strategy?
By kelly
/ August 10, 2017
Six Things to Remember Before Marketing to Millennials
By Betsy Beggs
/ June 15, 2017
Who’s Who in Generations X,Y,Z?
By kelly
/ June 6, 2016
This chart clarifies and defines each of these groups. Generation X is the generation born between the early 1960s and early 1980s, and...
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Condition Your Creative Muscles
By kelly
/ June 4, 2016
Work your creative muscles every day. Practice every day.
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Why the name 80/20 ?
By kelly
/ June 4, 2016
I latched onto the 80-20 rule about 30 years ago—I heard it in college, and it is probably one of the most...
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Snapchat – Do they not want us to find users?
By kelly
/ June 2, 2016
Maybe Snapchat knows something we don't know. Or, their young strategists are way ahead of this veteran marketer. But, apparently...
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Social Media To Do List … 10 Tasks to Complete
By kelly
/ June 1, 2016
Today I was inspired by this Social Media To Do list that is mainly for those working in Public Relations....
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