September 2019 - 80-20 Agency

How Popeyes Used Millennial and Gen Z Marketing to Boost Their Business

by James Tanford | Sep 24, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media

Over the past month, fast food chain Popeyes has been the center of a fascinating business phenomenon: after introducing a new chicken sandwich, their total sales went up 67% across the country, only to come crashing down when they ran out of their product. Rarely has...

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