Let’s be real here.
We’re more likely to pull out our wallets when we know our money is going to a good cause. Charitable companies that actually give back are on the rise in the best way possible.
With new innovations allowing us to focus on ourselves more and more, we like the idea of purchasing a product that focuses on the less-fortunate, too. When we feel good about our purchases, we think better of the company from which we purchased the product.
Being charitable is one of the best things your company can do to strengthen your brand. Not only does it offer the opportunity to give back to your community, but it also invites consumers to think of your company as one that cares about more than just making a profit.
Love Your Melon beanies were a part of last winter’s trend making their way across college campuses in the Midwest. Although they do look good on almost every head who wears one, the real reason Millennials are happily willing to spend over $40 on a beanie is because of the immediate gratification they draw from the purchase. When you buy a Love Your Melon beanie for yourself, the company donates one to a child with cancer. Millennials love this business model, as seen in the massive success of Tom’s Shoes.
So, nowadays, being charitable is not only great PR for your company, but also great marketing. Not only does it generate improved opinions about your company, but it also invites free publicity from media outlets.
We’re not the only ones who think this, either. BuzzFeed’s article “36 Charitable Companies That Actually Give Back” discusses how companies like Ivory Ellaä, Pura Vida Bracelets, Toms, and Sudara, all aim at providing great products whilst also giving back.
Even doing little things like partnering with a non-profit company in order to raise awareness could be beneficial. Personally, I work in a puppy store, so naturally, I bought the ASPCA x Vans puppy shoes when they came out. Not only do I get compliments on them constantly, but I get to say, “they were released to help raise ASPCA awareness” every time somebody asks about them.
If you actually want to make a connection with your clients, giving back is one of the easiest ways to do so. People love to brag about the good they’re doing because it makes them feel proud. By giving your customers the opportunity to brag about your products due to your charitability, you’re generating your own advertising via word of mouth!
There’s a reason that LinkedIn encourages you to place a volunteer section in your profile. People like to see that you’re willing to make a difference in this world and being selfless.