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Old School Smarts + New Media Minds

We are a New Kind of Agency:

A Crew of Savvy MILLENNIALS & GEN Z Creatives 

Led by REAL-WORLD Experts

WHAT WE DO

BRANDING

SOCIAL MEDIA MARKETING

INBOUND / CONTENT MARKETING

TRADITIONAL ADVERTISING

WEBSITE DESIGN

LOGO DESIGN 

PHOTOGRAPHY

VIDEOGRAPHY

DIGITAL STORYTELLING 

FOCUS GROUPS

WHAT'S THE 80/20 RULE?

20% of the INPUT creates 80% of the RESULT

We strategically focus our efforts to produce the greatest impact. 

20% of the WORKERS produce 80% of the RESULT

We pride ourselves on using a core group of top performers to get the job done. 

20% of the CUSTOMERS create 80% of the REVENUE

We help you target your most important and influencial customers.

FIGURE IT OUT.

(That's our motto!)

OUR TEAM

Kelly King
Founder & President
Françoise Gagnier
Creative Director
Kevin Hudson
Photographer
Mary Anne Sterling
Marketing & Strategy
Allison DeFord
B2B Branding Specialist
Lucas Coniaris
Video Producer
Steffi Marvin
Digital Content Creator
Mackenzie Adams
Digital Content Creator
Anna McCoy
Graphic Designer
Ariel Sexson
Graphic Designer
James Tanford
Copywriter
Charlotte Jones
Copywriter
Brandon Johnston
Account Support

OUR CLIENTS

Bailey & Weiler - Website Design
OCSB - Full-Service Ad Agency
ETC - Full Service Marketing
Laughing Planet - Logo Design
BBC - Logo Redesign & Social Media Marketing
CFC - Branding
The Lakes - Branding and Social Media Marketing
MCCSC - Logo Redesign & Branding

Reach out!

6 + 12 =

Founder & President

Kelly King

Figure it out. Make it Happen.

You can most likely find me flying out the door to a meeting, but I’d rather be skiing on the Matterhorn.

80/20 Agency – Ring Leader 2016 – present

ETC for the home – General Manager 2012 – 2014

Kelly King Creative – Owner 2012 – 2017

Kelly King Design – Owner 2000 – 2012

Digital Marketing Group – Founding Partner 1996 -1998

Biomedix Inc. – Dir. of Marketing 1994 – 1995

Kraft Foods Inc. – Product Manager 1990 -1994

Creative Director

Françoise Gagnier

Good design is good business.

You can most likely find me designing in at least three Adobe programs at once, but I’d rather be watching hockey with my dogs.

Adjunct Lecturer — Eskenazi School of Art, Architecture + Design, Indiana University

Michigan State University (MSU) — B.F.A. in Graphic Design and Painting,

FMB Advertising (Knoxville, TN) — Graphic Designer

MSU Alumni Association — Art Director

MSU University Advancement and Development — Graphic Designer

MSU Anatomy Department in Radiology — Medical Illustrator

Photographer

Kevin Hudson

Marketing & Strategy

Mary Anne Sterling

You can most likely find me coaxing words from a keyword, but I’d rather be mixing alizarin crimson with phthalo green.

Corporate and agency marketing expertise: Strategic and tactical marketing consulting; planning, branding, messaging, and copywriting

Las palabras son mis herramientas – sueno con ellas.

  • M.A., Print Journalism- University of Southern California, Los Angeles, California
  • B.A., Spanish Literature – Mount St. Mary’s University – Los Angeles, CA; Universidad Complutense de Madrid, Spain

B2B Branding Specialist

Allison DeFord

Never settle for lukewarm!

You can most likely find me solving the world’s marketing challenges, but I’d rather be doing yoga on a beach somewhere.

80/20 Agency – Trailblazer  2018 – present

FELT Marketing  – Founder  2017 – present

FELT Design Group – Founder  2016 – 2017

DeFord Designs – Owner 1994 – 2016

Video Producer

Lucas Coniaris

You can most likely find me working on my computer, but I’d rather be playing ultimate frisbee.

Indiana University student majoring in Creative Industry management

Avid Filmmaker

Exercise Junkie

Dog Lover

Likes throwing and catching plastic with friends.

Digital Content Creator

Steffi Marvin

"Be Kind and Have Courage" - Cinderella
You can most likely find me doing homework or posting for 80/20, but I’d rather be on the tennis court with my dog.
Bloomington High School South Senior
Content Creator
Varsity Tennis
BSDM Publicity Exec.
Student Council Co-President
Avid New Orleans Saints Fan

Digital Content Creator

Mackenzie Adams

Graphic Designer

Anna McCoy

When you succumb to fear, you are under the illusion that you can predict the future.

You can most likely find me pushing some pixels in an Adobe program, but I’d rather be painting a mural or road tripping to new places with friends!

Senior at Indiana University

Media Advertising Major, Studio Art and Marketing Minors

IU Women’s Tennis Player

Sign Language Novice

Tattoo Designer

Graphic Designer

Ariel Sexson

Make visible what, without you, might have never been seen.
You can most likely find me trying to keep up with my to-do list, but I’d rather be traveling!
Indiana University ’19
B.A. in Media Advertising and Public Relations
Minors in Marketing, Business, Psychology & Spanish

Copywriter

James Tanford

Don’t think, just do.

You can most likely find me desperately seeking someone’s approval, but I’d rather be listening to music on the beach.

Graduate of Oberlin College

6x All-Conference Sprinter/Jumper, Oberlin Track and Field

Doobie Ingenuity Sketch Comedy

Writer

RIP Mac Miller

Copywriter

Charlotte Jones

"You miss 100% of the shots you don't take." --Wayne Gretski --Michael Scott

You can most likely find me writing my thesis in the library, but I’d rather be snowboarding at Sugarloaf.

Senior at Colby College

English: Creative Writing Major

Cinema Studies Minor

Varsity Rower for Colby Women’s Crew

Capable of speaking exactly five useful phrases in Swedish

Incapable of napping

Superhero aficionado

Account Support

Brandon Johnston

Pile on the work till I tell you to stop

You can most likely find me learning something new on the computer, but I’d rather be exploring a new place.

Indiana University Grad – Media Advertising Major

Business, Marketing, and Spanish Minors

Passionate Person

Quick Learner

Love Pasta; Hate Spaghetti

Certified in Group Selfies

and Lover of all things music