We help founders and brand managers launch their brands within three to six months. Our team specializes in designing your brand for the next generation.
Interested in working with us? Schedule a call to find out more about how we work – differently.
At 80/20 Agency, Branding is our Passion.
As a team of both
Millennial and Gen Z Creatives and Real-World Experts,
we use fresh ideas and digital expertise
to develop innovative advertising strategies.
We are untraditional yet focused, and
we deliver results.
When you give us a new brand challenge, we “80/20it” to create deliverables timely and cost-effectively.
Watch for our recent TV ad with Sydney Parrish during the IU Men’s and Women’s Basketball Games!
THE 80/20 TEAM
OLD SCHOOL SMARTS
Lead Brand Strategist
Founder & President
Lead Brand Designer
Creative Director
NEW MEDIA MINDS
Now Hiring for Fall 2022
80/20 AGENCY ALUMNI
We are proud to be a
WBENC-certified firm
If you are a government-funded organization looking to work with a women-owned business, we qualify!
Kelly King
Founder & President
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Kelly founded 80/20 Agency after 25 years of marketing experience. She cut her teeth in branding at Kraft Foods, where she worked on Post Cereals Development, Powdered Soft Drinks (like Crystal Light & Country Time) and Premium Coffee Development (Maxwell House division).
Kelly’s expertise is in strategic brand development, personal branding, creativity, and everything Gen Z!
As a lecturer at the Kelley School of Business Kelly often shares nuggets from her coursework and classroom insights with her clients.
If you want to create a professional brand that oozes personality and cuts through the clutter with distinctive messaging, you should connect with Kelly.
Françoise Gagnier
Creative Director
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A Graphic Designer by trade, Francoise helps oversee the creation and implementation of marketing materials for all our clients. She has previously worked as the Art Director for the Michigan State University Alumni Network and as a Graphic Designer for FMB Advertising, and her artistic mind and proven expertise in research-driven brand design have helped clients all over the country develop their messaging.
She graduated from Michigan State University’s Honors College with a degree in Studio Art and spends her free time hanging out with her dogs, watching True Crime documentaries, or teaching as an Adjunct Lecturer at the IU Eskenazi School of Art, Architecture + Design.
Andrew Torbenson
Videographer & Editor
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Andrew Torbenson is a freelance cinematographer, filmmaker, and recent IU Media School graduate. Andrew’s passion for filmmaking started at his middle school video club. He spent most weekends creating films with his friends. Today, he is still constantly working on projects with his friends and trying to learn more about his craft. Andrew loves exploring new ways to tell stories, especially in marketing, and studies old film practices by collecting old 16mm film prints and utilizing old equipment in conjunction with modern camera technology.
On the rare occasion Andrew is doing something unrelated to film, you may find him playing guitar (poorly).
Morgan Hoffman
Content Specialist
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Morgan, a student at Indiana University’s Kelley School of Business, comes to 80/20 Agency with an passion for fun, unique content creation, brand design, and consumer psychology.
Her majors in both Marketing and Digital/Social Media perfectly lends to what we do here at 80/20. She combines her love for behavioral analysis and brand-boosting content to understand target audiences. She has years of experience, as VP of Marketing of Delta Sigma Pi and a former Marketing and Operations Associate, and happily brings these talents to the team.
When Mo isn’t at 80/20, you’ll probably find her swimming at the IU pool or planning her next international adventure.
Anna McCoy
Graphic Designer
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Anna is a freelance graphic designer who works with Francoise in any design production needs. Her unique blend of design and artistic talents meshes well with 80/20 Agency‘s diverse portfolio, and she often takes the lead in content creation, book illustration & formatting, and web design. She brings a designer’s eye to details of production work, a love for illustration and keeping things unique, and a steady head to keep up with all her projects.
Outside of work, you can find Anna enjoying the outdoors or reading a book on psycho-physiological connections.
James Tanford
Digital Marketing Specialist
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Hired in 2018, James helps manage our digital marketing campaigns and website design with his creativity, wit, and eye for content writing. He uses his artistic and analytic mind to generate traffic through Google Ads, website content, and SEO optimization.
When he isn’t working, James can be found in his room writing or performing Stand-Up and Improv Comedy throughout Indiana. He graduated Oberlin College in 2018 with a degree in Political Science and once performed an Improv scene with Bob Odenkirk.
Cate Lindstrom
Content Specialist
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Cate, a Marketing and Professional Sales student at the Kelley School, has a passion for content creation, branding, and helping clients reach their marketing goals.
Cate’s ability to make personal connections allows her to strategically analyze and produce exactly what the client needs. She has always enjoyed thinking outside-of-the-box, and loves the creative agency that 80/20 has given her. Cate brings her experience as a former Marketing Outreach Manager for a social media platform, Bumble.
Outside of work, catch her teaching a yoga class at IU’s recreational center, or enjoying a meal at a Bloomington restaurant.
Ashleigh Sincebaugh
Digital Business Analyst
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Ashleigh is a student at Indiana University, majoring in Economic Consulting, Business Analytics and Sustainable Business at the Kelley School of Business.
Ashleigh brings a passion for data and an interest in making anything (and everything) as efficient and effective as possible. She is experienced in managing CRM databases, implementing project management systems, analyzing Google Analytics and upgrading websites!
Lucas Coniaris
Producer & Video Coordinator
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Lucas, a junior at Indiana University studying Creative Industry Management & Advertisement, helps film and produce 80/20 Agency‘s video digital content. He reflects the 80/20 model with his motivation, his calm under pressure, and his efficiency, and he continually uses his editing and artistic directorial eye to produce videos that fit our clients’ needs.
After work, you might find Lucas working out, playing ultimate frisbee, or hanging out with his dog.
Spencer Bowman
Videographer & Editor
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Spencer Bowman is a freelance filmmaker & videographer and associate producer of Digital Media at WTIU and WFIU. He is experienced in writing, directing, producing, and editing, and he is passionate about bringing stories to life with the diverse tools and traditions of cinema. Spencer graduated from Indiana University in 2020, where he became the first undergraduate student to be awarded the Bicentennial Medal for distinguished contributions to the university in its bicentennial year.
Outside of work, Spencer can be found writing screenplays, producing passion projects with friends and collaborators, and discovering new movies on the Criterion Channel.
Rachel Chalnick
Content Specialist
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Rachel Chalnick is currently a senior at Indiana University and is originally from Marlboro, NJ. She is studying Media Management, Industry, and Policy in the Media School, as well as a minor in Marketing through the Kelley Business School. Rachel aspires to work at an advertising agency as an Account Manager. At the moment, she is pursuing a job as an Account or Marketing Coordinator after graduation this spring.
Claire Williams
Content Specialist
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Claire Williams is a current senior at Indiana University and is orginally from Pittsburgh, PA. She is studying Marketing and Professional Sales with a co-major in Digital and Social Media Business Applications at the Kelley School of Business. After graduation, Claire will be pursuing a full-time career with Mars Petcare.
Outside of work, you can find Claire checking out some new restaurants around Bloomington!
Caroline Collins
Content Specialist
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Caroline Collins is a student at Indiana University studying Marketing and Digital Media at the Kelley school of business.
Caroline loves finding unique solutions and thinking out of the box to elevate your branding needs. With an interest in design and social media, she is excited to put her passions to use at 80/20!
She brings past experience working in the lifestyle space as a marketing intern for Poosh. After graduation, Caroline will be pursuing a job at Abercrombie & Fitch.
Outside of work, you can catch Caroline learning tennis and sharpening her cooking skills.
BRANDING
SOCIAL MEDIA
INBOUND / CONTENT MARKETING
TRADITIONAL ADVERTISING
WEBSITE DESIGN
LOGO DESIGN
PHOTOGRAPHY
VIDEOGRAPHY
DIGITAL STORYTELLING
FOCUS GROUPS
After going through the 80/20 Brand Bootcamp, I am so glad that I invested the time to do this.
Before I worked with Kelly and 80/20 Agency, I knew what I wanted and how I wanted to grow, but what I didn’t understand was how important the why is!
There were tons of questions that I needed to answer in the Brand Bootcamp that helped me create a path that I would never have seen if I hadn’t worked with 80/20.
By helping me understand my strengths and weaknesses, I can now make decisions to maximize revenues and—even more importantly—the bottom line.
They refreshed our brand and designed a new website highlighting exactly who we are as a company and what is important to our customers that I am proud to promote. This website design ties all of this together to bring our new brand to life.
I highly recommend the 80/20 Brand Bootcamp to anyone who wants to wake up and smell the coffee… and that coffee is the best you will ever have!
THE GEN-Z DICTIONARY
You’re at the table enjoying a pleasant family dinner when you hear the kids say things you’ve never heard before. Joey shouts, “Stacy’s so thirsty!” but your intuition tells you she doesn’t want a glass of water. You feel clueless but too embarrassed to admit that you don’t understand. The days of cluelessness are over, The Gen Z Dictionary is here to help translate and keep you in the know!
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Your website is the mothership of your marketing.
We take a holistic and three-pronged approach to developing your site.
We consider:
- the design
- the function
- the messaging
for each page to maximize engagement and ensure that your brand connects with your target audience.