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At 80/20 Agency, Branding is our Passion.
As a team of both
Millennial and Gen Z Creatives and Real-World Experts,
we use fresh ideas and digital expertise
to develop innovative advertising strategies.
We are untraditional, yet focused, and
we deliver Measurable Creative Results.
80% of success come from the top 20% of the work, and that is where our team shines.
Founder & President
Kelly founded 80/20 Agency after 25 years of marketing experience. She cut her teeth in branding at Kraft Foods, where she worked on Post Cereals Development, Powdered Soft Drinks (like Crystal Light & Country Time) and Premium Coffee Development (Maxwell House division).
She moved to Indiana in 1995, where she worked as the Director of Marketing for Biomedix, Inc., before founding her first business, Kelly King Creative.
Her years of experience and her focus on working with Millennials and Gen-Zers provide clients unique marketing strategies and measurable results.
A Graphic Designer by trade, Francoise helps oversee the creation and implementation of marketing materials for all our clients. She has previously worked as the Art Director for the Michigan State University Alumni Network and as a Graphic Designer for FMB Advertising, and her artistic mind and proven expertise in research-driven brand design have helped clients all over the country develop their messaging.
She graduated from Michigan State University’s Honors College with a degree in Studio Art and spends her free time hanging out with her dogs, watching True Crime documentaries, or teaching as an Adjunct Lecturer at the IU Eskenazi School of Art, Architecture + Design.
Videographer & Editor
Andrew Torbenson is a freelance cinematographer, filmmaker, and recent IU Media School graduate. Andrew’s passion for filmmaking started at his middle school video club. He spent most weekends creating films with his friends. Today, he is still constantly working on projects with his friends and trying to learn more about his craft. Andrew loves exploring new ways to tell stories, especially in marketing, and studies old film practices by collecting old 16mm film prints and utilizing old equipment in conjunction with modern camera technology.
On the rare occasion Andrew is doing something unrelated to film, you may find him playing guitar (poorly).
Anna, a student at Indiana University’s Kelley School of Business, comes to 80/20 Agency with an eye for content creation, brand design, and Gen-Z research. Her background in both marketing and entrepreneurship combines the creative with the analytic to give clients unique brand-boosting content. She has years of design experience, including her work as the webmaster for Delta Sigma Pi and as a designer for the Kelley School Guide, and happily brings these talents to the 80/20 team.
When she isn’t at 80/20, you may find her playing Tennis and reading books on Gen-Z.
Anna is a freelance graphic designer who works with Francoise in any design production needs. Her unique blend of design and artistic talents meshes well with 80/20 Agency‘s diverse portfolio, and she often takes the lead in content creation, book illustration & formatting, and web design. She brings a designer’s eye to details of production work, a love for illustration and keeping things unique, and a steady head to keep up with all her projects.
Outside of work, you can find Anna enjoying the outdoors or reading a book on psycho-physiological connections.
Digital Marketing Specialist
Hired in 2018, James helps manage our digital marketing campaigns and website design with his creativity, wit, and eye for content writing. He uses his artistic and analytic mind to generate traffic through Google Ads, website content, and SEO optimization.
When he isn’t working, James can be found in his room writing or performing Stand-Up and Improv Comedy throughout Indiana. He graduated Oberlin College in 2018 with a degree in Political Science and once performed an Improv scene with Bob Odenkirk.
Steffi, a student at the Fashion Institute of Technology in New York, is responsible for creating and posting on Instagram, Facebook, and LinkedIn for 80/20 Agency‘s clients. Her unique Gen-Z perspective, reliable work ethic, and ability to work in a team have helped develop our digital presence for all clients.
Outside of work, you may find Steffi doing school work for college, working out, binging a new show, or spending time with her family and friends.
Producer & Video Coordinator
Lucas, a junior at Indiana University studying Creative Industry Management & Advertisement, helps film and produce 80/20 Agency‘s video digital content. He reflects the 80/20 model with his motivation, his calm under pressure, and his efficiency, and he continually uses his editing and artistic directorial eye to produce videos that fit our clients’ needs.
After work, you might find Lucas working out, playing ultimate frisbee, or hanging out with his dog.
Videographer & Editor
Spencer Bowman is a freelance filmmaker & videographer and associate producer of Digital Media at WTIU and WFIU. He is experienced in writing, directing, producing, and editing, and he is passionate about bringing stories to life with the diverse tools and traditions of cinema. Spencer graduated from Indiana University in 2020, where he became the first undergraduate student to be awarded the Bicentennial Medal for distinguished contributions to the university in its bicentennial year.
Outside of work, Spencer can be found writing screenplays, producing passion projects with friends and collaborators, and discovering new movies on the Criterion Channel.
THE GEN-Z DICTIONARY
You’re at the table enjoying a pleasant family dinner when you hear the kids say things you’ve never heard before. Joey shouts, “Stacy’s so thirsty!” but your intuition tells you she doesn’t want a glass of water. You feel clueless but too embarrassed to admit that you don’t understand. The days of cluelessness are over, The Gen Z Dictionary is here to help translate and keep you in the know!