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Old School Smarts + New Media Minds

We are:

A New Kind of Agency . . .

Led by PROS,

Staffed by MILLENNIALS & GEN Z

Inspired by REAL WORLD EXPERTS.

OUR GRIND

BRANDING

SOCIAL MEDIA MARKETING

INBOUND / CONTENT MARKETING

TRADITIONAL ADVERTISING

WEBSITE DESIGN

LOGO DESIGN 

PHOTOGRAPHY

VIDEOGRAPHY

DIGITAL STORYTELLING 

FOCUS GROUPS

WHAT'S THE 80/20 RULE?

20% of the INPUT creates 80% of the RESULT

(LESS EFFORT/$$$$ PRODUCES MORE IMPACT/$$$$)

20% of the WORKERS produce 80% of the RESULT

(USE A SMALL GROUP OF TOP PERFORMERS TO GET THE JOB DONE)

20% of the CUSTOMERS create 80% of the REVENUE

(TARGET YOUR MOST IMPORTANT & INFLUENTIAL CUSTOMERS)

FIGURE IT OUT.

(That's our motto!)

CERTIFIED AS A WOMAN-OWNED BUSINESS BY THE WOMEN’S BUSINESS ENTERPRISE NATIONAL COUNCIL

OUR TEAM

Kelly King
Founder & President
Brandon Johnston
Account Executive
Mary Anne Sterling
Marketing & Strategy
Allison DeFord
B2B Branding Specialist
Jordan Williams
Digital Media Specialist
Cameron Spahr
Digital Media Specialist
Lucas Coniaris
Video Producer
James Tanford
Copywriter
Charlotte Jones
Copywriter
Mackenzie Adams
Digital Content Creator

OUR CLIENTS

Bailey & Weiler - Website Design
OCSB - Full-Service Ad Agency
ETC - Full Service Marketing
Laughing Planet - Logo Design
BBC - Logo Redesign & Social Media Marketing
CFC - Branding
The Lakes - Branding and Social Media Marketing
MCCSC - Logo Redesign & Branding

Interested? Contact us to find out more.

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Founder & President

Founder & President

Branding
100%
Marketing
100%
Graphic Design
90%
Social Media Marketing
80%

Kelly King

Figure it out. Make it Happen.

You can most likely find me flying out the door to a meeting, but I’d rather be skiing on the Matterhorn.

80/20 Agency – Ring Leader 2016 – present

ETC for the home – General Manager 2012 – 2014

Kelly King Creative – Owner 2012 – 2017

Kelly King Design – Owner 2000 – 2012

Digital Marketing Group – Founding Partner 1996 -1998

Biomedix Inc. – Dir. of Marketing 1994 – 1995

Kraft Foods Inc. – Product Manager 1990 -1994

Account Executive

Brandon Johnston

Pile on the work till I tell you to stop

You can most likely find me learning something new on the computer, but I’d rather be exploring a new place.

Indiana University Grad – Media Advertising Major

Business, Marketing, and Spanish Minors

Passionate Person

Quick Learner

Love Pasta; Hate Spaghetti

Certified in Group Selfies

and Lover of all things music

Marketing & Strategy

Mary Anne Sterling

You can most likely find me coaxing words from a keyword, but I’d rather be mixing alizarin crimson with phthalo green.

Corporate and agency marketing expertise: Strategic and tactical marketing consulting; planning, branding, messaging, and copywriting

Las palabras son mis herramientas – sueno con ellas.

  • M.A., Print Journalism- University of Southern California, Los Angeles, California
  • B.A., Spanish Literature – Mount St. Mary’s University – Los Angeles, CA; Universidad Complutense de Madrid, Spain

B2B Branding Specialist

Allison DeFord

Never settle for lukewarm!

You can most likely find me solving the world’s marketing challenges, but I’d rather be doing yoga on a beach somewhere.

80/20 Agency – Trailblazer  2018 – present

FELT Marketing  – Founder  2017 – present

FELT Design Group – Founder  2016 – 2017

DeFord Designs – Owner 1994 – 2016

Digital Media Specialist

Jordan Williams

“You’ll most likely find me grinding out some work at IU’s library, but I’d rather be somewhere on a boat.”
Sophomore marketing major at IU
Honors scholar in the Kelley School of Business
Founder of the Music Production Club at IU
Interested in social media marketing
Abstract thinker
Lover of Game of Thrones

Digital Media Specialist

Cameron Spahr

You can most likely find me directing a control room, but I’d rather be having a drink and dinner with Emma.

Jack of all trades who can assure your message is delivered the best way possible, regardless the medium.

From PPC to digital photo and video, Cam’s here to help with your branding needs.

“No” is never an answer when it comes to your brand.

Video Producer

Lucas Coniaris

You can most likely find me working on my computer, but I’d rather be playing ultimate frisbee.

Indiana University student majoring in Creative Industry management

Avid Filmmaker

Exercise Junkie

Dog Lover

Likes throwing and catching plastic with friends.

Copywriter

James Tanford

Don’t think, just do.

You can most likely find me desperately seeking someone’s approval, but I’d rather be listening to music on the beach.

Graduate of Oberlin College

6x All-Conference Sprinter/Jumper, Oberlin Track and Field

Doobie Ingenuity Sketch Comedy

Writer

RIP Mac Miller

Copywriter

Charlotte Jones

"You miss 100% of the shots you don't take." --Wayne Gretski --Michael Scott

You can most likely find me writing my thesis in the library, but I’d rather be snowboarding at Sugarloaf.

Senior at Colby College

English: Creative Writing Major

Cinema Studies Minor

Varsity Rower for Colby Women’s Crew

Capable of speaking exactly five useful phrases in Swedish

Incapable of napping

Superhero aficionado

Digital Content Creator

Mackenzie Adams