Old School Smarts + New Media Minds

;

We are:

A New Kind of Agency . . .

Led by PROS,

Staffed by MILLENNIALS & GEN Z

Inspired by REAL WORLD EXPERTS.

OUR GRIND

BRANDING

SOCIAL MEDIA MARKETING

INBOUND / CONTENT MARKETING

TRADITIONAL ADVERTISING

WEBSITE DESIGN

LOGO DESIGN 

PHOTOGRAPHY

VIDEOGRAPHY

DIGITAL STORYTELLING 

FOCUS GROUPS

20triangle-inverted

 Fast, focussed, and forward thinking

to connect your brand with your tribe.

FIGURE IT OUT.

(That's our motto!)

WHAT'S THE 80/20 RULE?

20% of the INPUT creates 80% of the RESULT

(LESS EFFORT/$$$$ PRODUCES MORE IMPACT/$$$$)

20% of the WORKERS produce 80% of the RESULT

(USE A SMALL GROUP OF TOP PERFORMERS TO GET THE JOB DONE)

20% of the CUSTOMERS create 80% of the REVENUE

(TARGET YOUR MOST IMPORTANT & INFLUENTIAL CUSTOMERS)

OUR TEAM

Kelly King
Founder & President
Mary Anne Sterling
Marketing & Strategy
Allison DeFord
Brandon Johnston
Evan Destefano
Betsy Beggs
Jack Hanchett
Aubrey Gibson
Marisa Cheatum
Darian Harvey
Paige Piekenbrock
James Tanford
Charlotte Jones

OUR CLIENTS

Bailey & Weiler - Website Design
OCSB - Full-Service Ad Agency
ETC - Full Service Marketing
Laughing Planet - Logo Design
BBC - Logo Redesign & Social Media Marketing
CFC - Branding
The Lakes - Branding and Social Media Marketing
MCCSC - Logo Redesign & Branding

Interested? Contact us to find out more.

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Follow us on social to learn more about us!

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Founder & President

Founder & President

Branding
100%
Marketing
100%
Graphic Design
90%
Social Media Marketing
80%

Kelly King

Figure it out. Make it Happen.

You can most likely find me flying out the door to a meeting, but I’d rather be skiing on the Matterhorn.

80/20 Agency – Ring Leader 2016 – present

ETC for the home – General Manager 2012 – 2014

Kelly King Creative – Owner 2012 – 2017

Kelly King Design – Owner 2000 – 2012

Digital Marketing Group – Founding Partner 1996 -1998

Biomedix Inc. – Dir. of Marketing 1994 – 1995

Kraft Foods Inc. – Product Manager 1990 -1994



Marketing & Strategy

Mary Anne Sterling

You can most likely find me coaxing words from a keyword, but I’d rather be mixing alizarin crimson with phthalo green.

Corporate and agency marketing expertise: Strategic and tactical marketing consulting; planning, branding, messaging, and copywriting

Las palabras son mis herramientas – sueno con ellas.

  • M.A., Print Journalism- University of Southern California, Los Angeles, California
  • B.A., Spanish Literature – Mount St. Mary’s University – Los Angeles, CA; Universidad Complutense de Madrid, Spain

Allison DeFord

Never settle for lukewarm!
You can most likely find me solving the world’s marketing challenges, but I’d rather be doing yoga on a beach somewhere.

80/20 Agency – Trailblazer  2018 – present

FELT Marketing  – Founder  2017 – present

FELT Design Group – Founder  2016 – 2017

DeFord Designs – Owner 1994 – 2016

Brandon Johnston

Pile on the work till I tell you to stop

You can most likely find me learning something new on the computer, but I’d rather be exploring a new city, forest, or lake.

Indiana University Grad – Media Advertising Major

Business, Marketing, and Spanish Minors

Passionate Person

Quick Learner

Love Pasta; Hate Spaghetti

Certified in Group Selfies

and Lover of all things music

Evan Destefano

You can most likely find me taking photos for Riley Hospital, but I’d rather be taking concert pics in California.

Betsy Beggs

How can I help you?

You can most likely find me updating my planner and to-do list, but I’d rather be sipping a coffee under the Eiffel Tower.

Senior at Bloomington High School South

Interested in Financial Consulting & Political Science

Lilly Scholar Finalist

2017 Class President

Varsity Golf State Finalist / Academic All-State

V.P. Fundraising Bloomington Dance Marathon

President of Debate Team 2015

AP Scholar

Secretary of State – Hoosier Girls State

Starbucks Gold Club Member

Jack Hanchett

“You’ll most likely find me hustling between school, work, and sports practice, but I’d rather be kayaking Lake Monroe”

Senior at Bloomington High School South

Interested in sports marketing

All-state and All-Academic lacrosse player

Leader of @southside6thman student section

The Office and House of Cards fanatic

Guacamole advocate, ketchup hater

Emma Watson’s future husband

Aubrey Gibson

I want to put a ding in the universe

You can most likely find me glued to my computer screen, but I’d rather be on a beach soaking up the sun with the locals

Indiana University Grad- Public Relations Major

Marketing Minor

Bookworm

Music Lover

Observer of amazing fashion

Marisa Cheatum

I’m not superstitious, but I am a little stitious.

You can most likely find me typing like a maniac on my computer, but I would rather be eating tacos and watching The Office with the fam.

University of Texas at San Antonio alumna
Bachelor of Arts in English with a concentration in creative writing and a minor in business administration

60s and 70s music fanatic

Coffee drinker extraordinaire

Sticker collector

Cat whisperer

Travel enthusiast

Dinosaur admirer

Darian Harvey

Don't call it a dream... call it a plan

Paige Piekenbrock

“There are 7 days in a week and someday isn’t one of them.” -Anonymous
You can most likely find me posted up on the 4th floor of Wells, but I’d rather be skiing in the Swiss Alps.
Indiana University, Senior
Major: Marketing – Kelley School of Business
Minor: Media and Creative Advertising
– Passion for adventure and exploration
– Traveler of 19 countries
– Concert Enthusiast

James Tanford

Don’t think, just do.

You can most likely find me desperately seeking someone’s approval, but I’d rather be
listening to music on the beach.

Graduate of Oberlin College

6x All-Conference Sprinter/Jumper, Oberlin Track and Field

Doobie Ingenuity Sketch Comedy

Writer

RIP Mac Miller

Charlotte Jones

"You miss 100% of the shots you don't take." --Wayne Gretski --Michael Scott
You can most likely find me writing my thesis in the library, but I’d rather be snowboarding at Sugarloaf.

Senior at Colby College

English: Creative Writing Major

Cinema Studies Minor

Varsity Rower for Colby Women’s Crew

Capable of speaking exactly five useful phrases in Swedish

Incapable of napping

Superhero aficionado