by Kelly King | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media
In 2021, brands need to do more than sell their product or service. Due to the recent pandemic, consumers are interested in supporting brands that have committed to improving their product or service and the world. Vrity Values Return Index conducted a survey...
by Kelly King | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media
Author of Marketing Rebellion, Mark W. Schaefer, said it best, “Sponsored pictures stick out like a long-tailed cat in a room full of rocking chairs.” In a world where everything is sponsored, brands are struggling to connect with followers and build trust online. One...
by Kelly King | Apr 19, 2021 | Blog, Digital Marketing, Marketing, Social Media
“Are You on Clubhouse?” If you haven’t been asked this question yet, you’ll be asked soon. I promise. What’s Clubhouse? It is the latest social media platform that is all the rage, but not just for the younger generations. Think podcast meets LinkedIn, then meets...
by Kelly King | Jan 29, 2021 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
A strong press release is a powerful and cost-effective way to grow your brand. Press releases inform media contacts like news outlets, journalists, and Social Media Influencers of your newsworthy events, and an effective one will lead to free publicity and give your...
by Kelly King | Mar 3, 2020 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
As marketers, we are constantly searching for the next advertising goldmine. Capitalizing on growing trends is key to building your business’s brand, and one of note is the rise of Social Media Influencers, or internet celebrities. Increasingly, marketers are...
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