80/20 Deep Dives
Long-form analysis on the brands, campaigns, creators, and strategies worth understanding fully. Not what happened — why it matters, how it works, and what to do about it. Written by Kelly King, agency founder and marketing lecturer at the Kelley School of Business.
The Creator Didn't Just Build an Audience.
She Built the Room Brands Can't Build Alone.
TK (@tksjuicypolls) and Josh Shikoff co-founded Onze Pickleball Club in February 2026. Their 11:11 hat sold out — all 20. Zappos, Asics, Barebells, and Hero followed. This is the most instructive influencer marketing case study of 2026 — and a framework every brand strategist needs to understand.
Read the Deep Dive →The WWDC Effect: What Apple's Siri Rebuild Means for Every Brand's AI Strategy
Google Gemini is now inside 2 billion iPhones. Here's what that means for content, search, and brand discovery.
AI & MarketingThe World Cup Brand Playbook: How to Win the Biggest Cultural Moment of the Decade
5 billion viewers. 39 days. 3 countries. The activation strategies that actually work versus the ones that waste budget.
Events & ActivationsThe Accenture/Whalar Acquisition and What It Means When Consulting Buys Creator
The largest creator economy transaction ever. A deep look at what it signals about where the industry is heading.
Brand StrategyAbout Kelly King
Founder of 80/20 Agency · Marketing Lecturer at Kelley School of Business · Fractional CMO · Author of The Pulse daily marketing intelligence briefing. The Deep Dives are where the analysis goes deeper than a daily briefing allows.