Our Team

80/20 is the junction of hardcore branding fundamentals and fresh Gen-Z perspectives.

Old School Smarts

Kelly King

Kelly King is the founder and lead strategist at 80/20 Agency, where she partners with forward-thinking brands to clarify their message, streamline their strategy, and create emotionally intelligent content that resonates. With over three decades of experience in brand development, messaging architecture, and marketing innovation, Kelly blends creative insight with analytical rigor to help clients make smarter decisions—and bigger impact.

While she also teaches marketing at the Kelley School of Business, Kelly’s primary focus at 80/20 is working hands-on with clients, guiding them through signature tools like the Brand Bootcamp and persona-driven messaging systems. Her expertise lies in combining AI-powered efficiency with a deeply human approach to storytelling and brand clarity.

Whether you’re rebranding, launching, or scaling, Kelly brings a practical, no-fluff methodology designed to help you do more with less—without sacrificing what makes your brand real.

New Media Minds

Molly Slater

Molly is a marketer who believes the best campaigns start long before anything goes live.

She leads with the why, digging into audience behavior, asking the right questions, and building a strategy that holds up under pressure. Every decision is intentional, every move backed by data.

When she closes her laptop, you’ll find her at a concert, rooting for the Indiana Hoosiers, or deep into her latest craft project.

Shrishti M

A creative at heart and strategist by nature, Shrishti loves finding the “why” behind what makes brands connect with people. As a marketing student at Indiana University, she has worked across social media, brand development, consumer insights, and consulting, helping organizations turn ideas into engaging campaigns.

She brings a mix of creativity, curiosity, and analytics to the 80/20 team, using emerging trends and fresh perspectives to help brands stand out.

Outside of marketing, Shrishti enjoys food adventures, music, and exploring new places.

Our Mission

Our mission is to guide founders on a more profitable path to growth by applying the 80/20 principle to brand

strategy. We identify the vital few activities that deliver disproportionate financial impact, allowing you to eliminate

wasteful spending and accelerate your speed-to-market. This ensures your investment is focused squarely on the

initiatives that drive revenue and ROI.