🍟 PepsiCo creator-first launch — Doritos Protein via TikTok before retail
⚠️ Tariffs hit DTC 15-45% — wrong response is cutting marketing
📈 AMD surges 14% — best week since 2005, earnings May 5
🤖 Google $40B into Anthropic — AI infrastructure bets are locked in
🛒 Copilot Checkout now 500K merchants — agentic commerce is infrastructure
🍟 PepsiCo creator-first launch — Doritos Protein via TikTok before retail
⚠️ Tariffs hit DTC 15-45% — wrong response is cutting marketing
📈 AMD surges 14% — best week since 2005, earnings May 5
🤖 Google $40B into Anthropic — AI infrastructure bets are locked in
🛒 Copilot Checkout now 500K merchants — agentic commerce is infrastructure
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The Pulse
80/20 Agency · Daily Marketing Intelligence
April 26, 2026
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The Pulse covers branding, creator economy, and AI in marketing — curated by Kelly King, marketing professor at Kelley School of Business and owner of 80/20 Agency.
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April 26, 2026 · Sunday Strategy Edition
PepsiCo Launched a Product Through Creators. Tariffs Are Squeezing DTC.
How PepsiCo's Flavor Swaps and Doritos Protein rewrote the product launch playbook using creators before retail. Why DTC brands cutting marketing during the tariff crunch are handing market share to competitors. And AMD's best week since 2005 — up 14%, with earnings May 5 as the next catalyst.
Read Sunday's Edition →
Archive
Apr 26
PepsiCo Creator Launch + DTC Tariffs
Apr 25
Copilot Checkout + $40B AI Bets
Apr 24
BK x Mandalorian + Adobe CX
Apr 23
Creator Deals Reprice
Apr 09
Search Disruption
Apr 08
Brand & AI Moves
Apr 07
Creator Economy Data
Curated by Kelly King using Claude AI · 🧠 Human Leader in the Loop