🐦Apr 14: X cuts aggregator payouts 40% — "BREAKING" habitual posters get permanent deductions
🤖Apr 14: Meta Advantage+ at 60–70% of agency spend — brands playing Whac-A-Mole with AI features
⚖️Apr 14: ANA urges FTC to drop click-to-cancel mandate — subscription marketing at stake
🤳Apr 13: Unilever now works with 300,000 influencers — 50% of ad budget goes to social
🏷️Apr 13: Rhode x The Biebers public drop — the Coachella-to-commerce pipeline ran perfectly
⚖️Apr 12: Meta $375M child safety verdict + Perplexity kills ads — "we are in the accuracy business"
🎸Apr 11: Bieberchella — Rhode sells out, TikTok Emotional ROI thesis confirmed in real time
🤖Apr 10: OpenAI projects $100B ad revenue by 2030 — Google AI Mode shopping goes live
🐦Apr 14: X cuts aggregator payouts 40% — "BREAKING" habitual posters get permanent deductions
🤖Apr 14: Meta Advantage+ at 60–70% of agency spend — brands playing Whac-A-Mole with AI features
⚖️Apr 14: ANA urges FTC to drop click-to-cancel mandate — subscription marketing at stake
🤳Apr 13: Unilever now works with 300,000 influencers — 50% of ad budget goes to social
🏷️Apr 13: Rhode x The Biebers public drop — the Coachella-to-commerce pipeline ran perfectly
⚖️Apr 12: Meta $375M child safety verdict + Perplexity kills ads — "we are in the accuracy business"
🎸Apr 11: Bieberchella — Rhode sells out, TikTok Emotional ROI thesis confirmed in real time
🤖Apr 10: OpenAI projects $100B ad revenue by 2030 — Google AI Mode shopping goes live
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The Pulse
80/20 Agency · Daily Marketing Intelligence
April 14, 2026
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All Editions
April 14, 2026 — Today
Platform Control · X Aggregator Cuts · Meta Whac-A-Mole
April 13, 2026
Unilever 300K Influencers · Rhode Drops · Signal Quality
April 12, 2026
Meta $375M Verdict · Perplexity Kills Ads · Karol G Headliner
April 11, 2026
Bieberchella · Rhode Sells Out · TikTok Emotional ROI
April 10, 2026
OpenAI $100B Ads · Google AI Mode Shopping · AWEurope
April 9, 2026
Coachella Activations · Tariffs · IAB 9.5% Ad Spend
April 8, 2026
KFC Spotify Single · Google Core Update Done · GSC Bug
April 7, 2026
Coke Hilltop Revival · Google Veo Price Cut · Meta Andromeda
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Curated by Kelly King, 80/20 Agency. Reads in 10 minutes. Know what’s happening before your clients do.
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🔥 Today’s Edition🏶 PLATFORM CONTROL + ORIGINALITY WARS
📅 Tuesday, April 14, 2026
X Just Demonetized Aggregators. Original Creators Win. For Now.
Meta’s AI Keeps Turning Itself On Whether Brands Want It or Not.
And the ANA Is Asking the FTC to Back Off Subscription Rules.
Meta’s AI Keeps Turning Itself On Whether Brands Want It or Not.
And the ANA Is Asking the FTC to Back Off Subscription Rules.
X slashes aggregator payouts 40% now, 20% more next cycle — and permanently penalizes “BREAKING” clickbait. Meta Advantage+ is delivering +22% ROAS but agencies are playing Whac-A-Mole with AI features that switch themselves on. And the ANA is lobbying the FTC to shelve click-to-cancel rules.
X Aggregator Cuts
Meta Advantage+ Control
Click-to-Cancel Policy
+22% ROAS Andromeda
Original Content Wins
Read Today’s Edition →
Archive
Apr 1313
Unilever 300K · Rhode Drops · Signal Quality
Apr 1212
Meta $375M · Perplexity Kills Ads
Apr 1111
Bieberchella · TikTok Emotional ROI
Apr 1010
OpenAI $100B Ads · Google AI Mode
Apr 99
Coachella · Tariffs · IAB Ad Spend
Apr 88
KFC Single · Google Core Update
Apr 77
Coke Hilltop · Google Veo · Andromeda
Kelly King · 80/20 Agency
Curated by Kelly King using Claude AI
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