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The Pulse
80/20 Agency · Daily Marketing Intelligence
Updated Thursday, October 22, 2026Read Today's News →Subscribe on LinkedIn
🪓 Dollar Shave Club launches "Perfectly Good Is Perfect" across CTV, YouTube, Meta and TikTok 🤝 Billion Dollar Boy Group buys B2B creator agency Creator Authority 🤖 Marketers warn "good enough, go" is becoming the AI default 🎬 Netflix trims 2026 ad revenue forecast to about $2.7B from $3B 🪓 Dollar Shave Club launches "Perfectly Good Is Perfect" across CTV, YouTube, Meta and TikTok 🤝 Billion Dollar Boy Group buys B2B creator agency Creator Authority 🤖 Marketers warn "good enough, go" is becoming the AI default 🎬 Netflix trims 2026 ad revenue forecast to about $2.7B from $3B
Daily marketing intelligence covering brand strategy, the creator economy, AI and content, and one AI stock worth watching.Curated by Kelly King with Claude AI as a production partner. Human Leader in the Loop, always.
Daily marketing intelligence covering brand strategy, the creator economy, AI and content, and one AI stock worth watching.Curated by Kelly King with Claude AI as a production partner. Human Leader in the Loop, always.
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Daily marketing intelligence for brand builders, curated by Kelly King with Claude AI as a production partner.
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Dollar Shave Club Perfectly Good Is Perfect
Photo: Courtesy of Dollar Shave Club, via Marketing Dive
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Oct 22, 2026

Dollar Shave Club Bets That "Perfectly Good" Beats Looksmaxxing.

Dollar Shave Club launched "Perfectly Good Is Perfect," an omnichannel campaign built around a 30-second film that satirizes self-optimization and looksmaxxing culture. It runs across connected TV, YouTube, Meta and TikTok, and it was made in-house with real people. Chief Brand and Innovation Officer Laura Higgins says she does not want people thinking of the brand as "just the value brand."

Also in today's edition: Billion Dollar Boy Group buys LinkedIn-first creator agency Creator Authority to chase B2B budgets. Brand-side marketers describe a culture of "good enough, go" around AI output. And we look at Netflix, which trimmed its 2026 ad revenue forecast to about $2.7 billion, with live figures from the Oct. 21 close.

6 min read · Branding · Creator Economy · AI & Content
Archive
Oct 22 edition
Oct 22
Dollar Shave Club's Perfectly Good
 Oct 21 edition
Oct 21
Giftology, Minecraft Pizza, Agent Shoppers
 Oct 20 edition
Oct 20
House Party Cognac, Creator Business
 Oct 19 edition
Oct 19
Marriott's Four-Week Creator Campaign
 Oct 16 edition
Oct 16
Big Brands Raise Ad Intensity
 Oct 15 edition
Oct 15
Mr. Pibb's One-Year Relaunch
 Oct 14 edition
Oct 14
Applebee's, Druski SNL, Two-Person Agency
 Oct 13 edition
Oct 13
Fashion Merch, Druski, Publicis
 Oct 12 edition
Oct 12
Sprite, Vizio, Synthetic Audiences
 Oct 9 edition
Oct 9
Volkswagen backs soccer to 2032
 Oct 8 edition
Oct 8
Omaha Steaks drops 'grandpa'
 Oct 7 edition
Oct 7
Nutella heads to Super Bowl
 Oct 6 edition
Oct 6
Gap x Just Your Type
 Oct 5 edition
Oct 5
KFC Game Show & Creator Challenge

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Curated by Kelly King using Claude AI · 🧠 Human Leader in the Loop

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