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The Pulse
80/20 Agency · Daily Marketing Intelligence
Updated Thursday, September 17, 2026 Read Today's News → Subscribe on LinkedIn
🎮 IAB PlayFronts closes out Global Creator Week, spotlighting a 2.4% gaming ad-spend gap 📸 Emplifi: creator-published collabs outperform brand posts, 5x amplification in retail 🔐 IAB Tech Lab proposes new programmatic governance rules amid AI-driven complexity 📈 Magnite and PubMatic jump on Google ad-tech antitrust remedies requiring Prebid access 🎮 IAB PlayFronts closes out Global Creator Week, spotlighting a 2.4% gaming ad-spend gap 📸 Emplifi: creator-published collabs outperform brand posts, 5x amplification in retail 🔐 IAB Tech Lab proposes new programmatic governance rules amid AI-driven complexity 📈 Magnite and PubMatic jump on Google ad-tech antitrust remedies requiring Prebid access

What Is The Pulse?

A daily marketing intelligence briefing covering brand strategy, the creator economy, AI and content, and one AI stock worth watching, curated by Kelly King with Claude AI as a production partner. Human Leader in the Loop, always.

What Is The Pulse?

A daily marketing intelligence briefing covering brand strategy, the creator economy, AI and content, and one AI stock worth watching, curated by Kelly King with Claude AI as a production partner. Human Leader in the Loop, always.

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🏷️ Branding
📱 Creator Economy
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Daily marketing intelligence for brand builders, curated by Kelly King with Claude AI as a production partner.
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2026 IAB PlayFronts gaming advertising event
Image: IAB
Read Today's Edition → Sep 17, 2026

Gaming Gets 67% of Attention and 2.4% of Ad Budgets, and a Federal Judge Just Rewrote Ad-Tech.

IAB PlayFronts closes out Global Creator Week with a stark gaming ad-spend gap. Emplifi finds creator-published Instagram collabs outperform brand posts by 5x. Plus, IAB Tech Lab proposes new programmatic rules, and Magnite and PubMatic jump on a Google ad-tech antitrust ruling.

5 min read · Branding · Creator Economy · AI & Content
Archive
Sep 17 edition
Sep 17
PlayFronts & Google Ad-Tech Ruling
 Sep 16 edition
Sep 16
UNBOUND Opens & Meta's Creator Hub
 Sep 15 edition
Sep 15
TikTok's Security Chief Testifies
 Sep 14 edition
Sep 14
Brandweek Opens & Roblox Turns 20
 Sep 11 edition
Sep 11
McDonald's Pauses Monopoly
 Sep 10 edition
Sep 10
Mercedes-Benz x Holt Renfrew Studio
 Sep 9 edition
Sep 9
ChatGPT Ads Hit $1B Run Rate
 Sep 8 edition
Sep 8
IU 52-16 Win & Cheez-It Debut
 Aug 31 edition
Aug 31
Cignetti x State Farm
 Aug 30 edition
Aug 30
Pizza Hut x Josh Allen
 Aug 29 edition
Aug 29
Daisy Chain Fields Raises $10M
 Aug 28 edition
Aug 28
Walmart's Scenario Launch
 Aug 27 edition
Aug 27
Athleta's Bolder Bet
 Aug 26 edition
Aug 26
Remembering Dolly Parton

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Curated by Kelly King using Claude AI · 🤖 Human Leader in the Loop

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