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The Pulse
80/20 Agency · Daily Marketing Intelligence
WED · AUG 19, 2026 in Subscribe
🐊 CROCS TURNS ITS CROCODILE LOGO INTO A 6-FOOT LIVING CHARACTER NAMED NILES 🎬 BYTEDANCE BECOMES FIRST AI COMPANY TO SIGN IP GUARDRAILS WITH HOLLYWOOD'S MPA ⚖️ META'S BIGGEST LEGAL TEST YET OPENS: A 29-STATE TRIAL OVER INSTAGRAM AND FACEBOOK 🐊 CROCS TURNS ITS CROCODILE LOGO INTO A 6-FOOT LIVING CHARACTER NAMED NILES 🎬 BYTEDANCE BECOMES FIRST AI COMPANY TO SIGN IP GUARDRAILS WITH HOLLYWOOD'S MPA ⚖️ META'S BIGGEST LEGAL TEST YET OPENS: A 29-STATE TRIAL OVER INSTAGRAM AND FACEBOOK

What Is The Pulse?

A daily marketing intelligence briefing from 80/20 Agency. Sharp reads on branding, the creator economy, and AI, curated with a human leader in the loop.

All Editions
  • Denim, Nostalgia & the Comeback Trail AUG 19
  • Trust, Transparency & Touchdowns AUG 18
  • Sampling, Sidewalks & Silent Defaults AUG 17
  • Platforms Rewrite the Rules AUG 16
  • Scale Milestones, Everywhere AUG 15
  • Creators Go Corporate AUG 14
  • Gen Z Draws a Line on AI AUG 13
About The Pulse
🏷️ Branding
📱 Creators
🤖 AI & Content
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A daily marketing intelligence briefing from 80/20 Agency. Sharp reads on branding, the creator economy, and AI, with a human leader in the loop.

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Tinashe and dancers model Express jeans in the Too Easy to Look This Good campaign
Read Today's Pulse → Today's Featured Edition

Express Is Back. Its Comeback Campaign Stars Tinashe, an NFL Wide Receiver, and a Beverly Hills Pool Party.

Wednesday · August 19, 2026

Plus ByteDance becomes the first AI company to sign IP guardrails with Hollywood's MPA, Hailey Bieber's Gap denim capsule sells out in minutes, and TSMC slides on Fed fears despite 45% July sales growth.
Archive
Tinashe for Express Too Easy to Look This Good campaign
AUG 19
Express relaunches with a Y2K comeback campaign starring Tinashe
 Bud Light NFL campaign key art
AUG 18
Bud Light brings back Manning and Gillis for its NFL season campaign
 Rare Beauty giant rollerball sidewalk activation
AUG 17
Rare Beauty scales its rollerball into a giant Chelsea sidewalk stunt
 Instagram redesigned wordmark
AUG 16
Instagram redesigns its wordmark for the first time since 2016
 Gap Denim on Your Own Fall 2026 campaign
AUG 15
Gap reinterprets Robyn for its Fall denim platform
 Cision Data Fragmentation Trap report
AUG 14
Cision names the real problem: connection, not more data
 Rival Technologies Gen Z AI marketing backlash study
AUG 13
72% of Gen Z have punished a brand over AI marketing
 Coca-Cola rebrand typeface compared to Marlboro packaging
AUG 11
Coke's rebrand accidentally nails the fridge cigarette joke
 Foot Locker It Always Will Be Foot Locker campaign
AUG 10
Foot Locker reintroduces itself as sneaker culture's home
 Popeyes restaurant signage
AUG 09
Popeyes spices up its agency roster to fix a consistency problem
 Farmers Insurance choir campaign still
AUG 08
Farmers Insurance flips its own jingle in all-pink rebrand
 Snickers Ice Cream Minis campaign
AUG 07
Snickers hires a Chief Online Chill Officer
 Construction worker on a jobsite with tools
AUG 04
Stanley's talking toolbox takes on a construction slowdown
 AI computer chip
AUG 03
Reddit's CEO fights for traffic credit from AI answers

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80/20 Agency

Bloomington, Indiana. We help brands cut through the noise with strategy that respects the 80/20 rule: focus on the 20% of work that drives 80% of results. The Pulse is our daily read on what matters in marketing.

Curated by Kelly King using Claude AI · 🤖 Human Leader in the Loop

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