The Pulse

🏷️ 90% of brands have ZERO AI search mentions — Growth Memo May 2026 🤳 Micro/nano influencers to claim 45.5% of influencer spend in 2026 🤖 ChatGPT connects to your bank account — 12,000+ institutions via Plaid 🤖 ChatGPT Ads gets dynamic CTAs + larger images — May 21 upgrade 📈 TTD ~$22 · down 72% from 52-week high · adtech watch play 🤳 72% of brands increasing influencer budgets 50%+ in 2026 🏷️ 90% of brands have ZERO AI search mentions — Growth Memo May 2026 🤳 Micro/nano influencers to claim 45.5% of influencer spend in 2026 🤖 ChatGPT connects to your bank account — 12,000+ institutions via Plaid 🤖 ChatGPT Ads gets dynamic CTAs + larger images — May 21 upgrade 📈 TTD ~$22 · down 72% from 52-week high · adtech watch play 🤳 72% of brands increasing influencer budgets 50%+ in 2026

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The Pulse

80/20 Agency · Daily Marketing Intelligence

Friday, May 29, 2026

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🏷️Brand Strategy

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Daily marketing intelligence for brand strategists, agency founders, and marketing educators — curated by Kelly King of 80/20 Agency and Kelley School of Business.

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🔍 AI Visibility Crisis — May 29

Friday, May 29, 2026

90% of Brands Are Invisible to AI Search. ChatGPT Just Plugged Into Your Bank Account.

90% of brands have zero AI search mentions. ChatGPT plugged into 12,000 financial institutions. Nano creators claim 45.5% of influencer spend. Plus: NBA Finals marketing starts June 3, and what Anthropic's Claude for Small Business means for agency owners.

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