Our Team
80/20 is the junction of hardcore branding fundamentals and fresh Gen-Z perspectives.
Old School Smarts
Kelly King
Kelly King is the founder and lead strategist at 80/20 Agency, where she partners with forward-thinking brands to clarify their message, streamline their strategy, and create emotionally intelligent content that resonates. With over three decades of experience in brand development, messaging architecture, and marketing innovation, Kelly blends creative insight with analytical rigor to help clients make smarter decisions—and bigger impact.
While she also teaches marketing at the Kelley School of Business, Kelly’s primary focus at 80/20 is working hands-on with clients, guiding them through signature tools like the Brand Bootcamp and persona-driven messaging systems. Her expertise lies in combining AI-powered efficiency with a deeply human approach to storytelling and brand clarity.
Whether you’re rebranding, launching, or scaling, Kelly brings a practical, no-fluff methodology designed to help you do more with less—without sacrificing what makes your brand real.
New Media Minds
Alex Coniaris
Alex is a storyteller at heart, driven by a deep belief in the power of authentic human connection.
From strategy to content, he approaches brand challenges with creativity, curiosity, and meaningful research to craft narrative-driven messaging that connects with consumers on a personal level.
When he shuts his laptop, he’s improvising and rehearsing for upcoming shows in the Chicago area.
Collin Smagala
Collin is a sophomore at Indiana University studying advertising at The Media School. He’s a proactive learner diving into the world of social media marketing, storytelling, and video editing this summer. When he’s not reporting to Alex, he’s likely playing guitar, writing, or trying new recipes in the kitchen.
Our Mission
We help value-driven leaders build authentic brands with character and personality to serve their audiences, creating sustainable success through meaningful relationships.