About Us
what is 80/20?
The smallest changes can make the biggest waves. Our agency’s philosophy is rooted in the Pareto Principle a.k.a. The 80/20 Rule, expressing that 20% of all causes lead to 80% of all results and vice versa. From that philosophy, we’ve built a model designed to hone in and maximize that powerful 20%, pushing brands to achieve success for less!
launching brands
+
Launching careers
Our team is staffed with primarily Gen-Z and led by experienced industry professionals.
We call it a three-win model:
- Your business wins because you receive fresh perspectives fueled by veteran insight and training
- Our staff wins because they earn invaluable hands-on experience with clients to showcase their talents and launch their careers
- Our agency wins because we operate at a high level of efficiency and stay on the cutting edge
old school smarts
Kelly King
Founder and President
Kelly founded 80/20 Agency after 25 years of marketing experience. She cut her teeth in branding at Kraft Foods, where she worked on Post Cereals Development, Powdered Soft Drinks (like Crystal Light & Country Time) and Premium Coffee Development (Maxwell House division).
Kelly’s expertise is in strategic brand development, personal branding, creativity, and everything Gen Z!
As a lecturer at the Kelley School of Business Kelly often shares nuggets from her coursework and classroom insights with her clients.
If you want to create a professional brand that oozes personality and cuts through the clutter with distinctive messaging, you should connect with Kelly.
Françoise Gagnier
Creative Director
A graphic designer by trade, Françoise helps oversee the creation and implementation of marketing materials for all our clients.
She has previously worked as Art Director at her alma mater for the Michigan State University Alumni Association and as a Graphic Designer for FMB Advertising in Knoxville, TN. Her artistic mind and proven expertise in research-driven brand design have helped clients all over the country.
She currently serves as an Instructor for the Department of Art, Art HIstory, and Design at Michigan State University and an Adjunct Assistant Professor for the Eskenazi School of Art, Architecture + Design at Indiana University.
She spends her free time hanging out with her dogs, watching True Crime documentaries, or teaching as an Adjunct Lecturer at the IU Eskenazi School of Art, Architecture + Design.
new media minds
Alex coniaris
kheila GUDINO
brayton Rose
kennedy roberts
Our Mission
To craft innovative and impactful brand identities, strategies, and campaigns by combining seasoned marketing expertise with fresh perspectives from emerging talent.