We are the agency that does not operate like a typical ad agency. We embrace the new digital world and know you can do a lot in house. We are here to help you manage your brand efficiently, yet maintain high quality content, advertising, and and marketing materials.
The 80/20 Brand Bootcamp
Through our Bootcamp we help founders and brand managers launch or refresh their brand within three to six months. Our team specializes in designing your brand for the next generation.
Interested in working with us? Schedule a call to find out more about how we work – differently.
At 80/20 Agency, Branding is our Passion.
As a team of both
Millennial and Gen Z Creatives and Real-World Experts,
we use fresh ideas and digital expertise
to develop innovative advertising strategies.
We are untraditional yet focused, and
we deliver results.
When you give us a new brand challenge, we “80/20it” to create deliverables timely and cost-effectively.
Watch for our TV ad created for an NIL deal for our client with Sydney Parrish. This ad ran during the Indiana University Men’s and Women’s Basketball Games!
THE 80/20 TEAM
OLD SCHOOL SMARTS
Lead Brand Strategist
Founder & President
Lead Brand Designer
Creative Director
NEW MEDIA MINDS
80/20 AGENCY ALUMNI
We are proud to be a
WBENC-certified firm
If you are a government-funded organization looking to work with a women-owned business, we qualify!
Kelly King
Founder & President
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Kelly founded 80/20 Agency after 25 years of marketing experience. She cut her teeth in branding at Kraft Foods, where she worked on Post Cereals Development, Powdered Soft Drinks (like Crystal Light & Country Time) and Premium Coffee Development (Maxwell House division).
Kelly’s expertise is in strategic brand development, personal branding, creativity, and everything Gen Z!
As a lecturer at the Kelley School of Business Kelly often shares nuggets from her coursework and classroom insights with her clients.
If you want to create a professional brand that oozes personality and cuts through the clutter with distinctive messaging, you should connect with Kelly.
Françoise Gagnier
Creative Director
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A Graphic Designer by trade, Francoise helps oversee the creation and implementation of marketing materials for all our clients. She has previously worked as the Art Director for the Michigan State University Alumni Network and as a Graphic Designer for FMB Advertising, and her artistic mind and proven expertise in research-driven brand design have helped clients all over the country develop their messaging.
She graduated from Michigan State University’s Honors College with a degree in Studio Art and spends her free time hanging out with her dogs, watching True Crime documentaries, or teaching as an Adjunct Lecturer at the IU Eskenazi School of Art, Architecture + Design.
BRAND IDENTY
SOCIAL MEDIA
CONTENT MARKETING
TRADITIONAL ADVERTISING
DIGITAL STORYTELLING
WEBSITE DESIGN
After going through the 80/20 Brand Bootcamp, I am so glad that I invested the time to do this.
Before I worked with Kelly and 80/20 Agency, I knew what I wanted and how I wanted to grow, but what I didn’t understand was how important the why is!
There were tons of questions that I needed to answer in the Brand Bootcamp that helped me create a path that I would never have seen if I hadn’t worked with 80/20.
By helping me understand my strengths and weaknesses, I can now make decisions to maximize revenues and—even more importantly—the bottom line.
They refreshed our brand and designed a new website highlighting exactly who we are as a company and what is important to our customers that I am proud to promote. This website design ties all of this together to bring our new brand to life.
I highly recommend the 80/20 Brand Bootcamp to anyone who wants to wake up and smell the coffee… and that coffee is the best you will ever have!
THE GEN-Z DICTIONARY
You’re at the table enjoying a pleasant family dinner when you hear the kids say things you’ve never heard before. Joey shouts, “Stacy’s so thirsty!” but your intuition tells you she doesn’t want a glass of water. You feel clueless but too embarrassed to admit that you don’t understand. The days of cluelessness are over, The Gen Z Dictionary is here to help translate and keep you in the know!
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