by James Tanford | Feb 17, 2020 | 80/20, Blog, Branding, Creativity, Digital Marketing, Gen Z, Millennials, Social Media
As the world evolves in the digital age, in the influence of social media grows—in the last 10 years, the worldwide number of social media accounts has risen from 1 billion to 8.2 billion. Because of this, the importance of “social media influencers,” or...
by James Tanford | Oct 9, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
In an increasingly streamlined and fast-paced world, video is becoming more important than ever. With consumers often relying on video for news and entertainment, and with search engines prioritizing video over written content, businesses with a strong video presence...
by James Tanford | Sep 24, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
Over the past month, fast food chain Popeyes has been the center of a fascinating business phenomenon: after introducing a new chicken sandwich, their total sales went up 67% across the country, only to come crashing down when they ran out of their product. Rarely has...
by Lachlan Springfield | Aug 10, 2017 | Branding, Creativity, Social Media
You are probably no stranger to Nike and their products. They’re the world’s largest apparel brand and are one of the most successful global businesses. The company continues to execute leading edge marketing strategies pioneering the future of advertising. Join us...
by Betsy Beggs | Feb 23, 2017 | Blog, Branding, Social Media
Gary Vaynerchuk. If it’s a name you don’t know now, you’ll surely know it by 2030, when he buys the New York Jets. Or you’ll visit the wine library and wonder who the mastermind is behind one of the world’s most impressive catalogue of wines. Or you’ll happen to...
by Lilly Costello | Dec 12, 2016 | Social Media
Snap Inc. Going Public Evan Spiegel, CEO of Snap Inc, has hinted for almost two years that the millennial-driven company who owns Snapchat will eventually join the ranks of companies on the stock market. It looks like that time is almost here. An insider of the...
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