by Caroline Collins | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media
In today’s world, everyone wants to feel as if they are contributing to the greater good. Brands and companies are recognizing this need and utilizing cause marketing to help bring the ‘greater good’ to everyday shopping and consumption activities. So, what is ‘cause...
by Caroline Collins | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media
It’s no secret that influencer marketing has been, and continues to be all the rage. Amplified during the pandemic, influencer marketing is not slowing down anytime soon. For anyone still catching up, influencer marketing is marketing where brands partner and pay...
by Rachel Chalnick | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media
In 2021, brands need to do more than sell their product or service. Due to the recent pandemic, consumers are interested in supporting brands that have committed to improving their product or service and the world. Vrity Values Return Index conducted a survey...
by Claire Williams | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media
Author of Marketing Rebellion, Mark W. Schaefer, said it best, “Sponsored pictures stick out like a long-tailed cat in a room full of rocking chairs.” In a world where everything is sponsored, brands are struggling to connect with followers and build trust online. One...
by Caroline Collins | Oct 11, 2021 | Blog, Digital Marketing, Marketing, Social Media
It is no secret that social media, like Instagram, has been a godsend for brands and building their awareness. In fact, about 55% of consumers learn about new brands through social media (sproutsocial), and having engaging and relevant content separates your business...
by Kelly King | Apr 19, 2021 | Blog, Digital Marketing, Marketing, Social Media
“Are You on Clubhouse?” If you haven’t been asked this question yet, you’ll be asked soon. I promise. What’s Clubhouse? It is the latest social media platform that is all the rage, but not just for the younger generations. Think podcast meets LinkedIn, then meets...
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