by James Tanford | Jan 29, 2021 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
A strong press release is a powerful and cost-effective way to grow your brand. Press releases inform media contacts like news outlets, journalists, and Social Media Influencers of your newsworthy events, and an effective one will lead to free publicity and give your...
![[Long Form] Why Your Business Should Work with Influencers](https://19v6w41ba2jq3cjr0e2nse3n-wpengine.netdna-ssl.com/wp-content/uploads/2020/03/shutterstock_1069223435-1080x675.jpg)
by James Tanford | Mar 3, 2020 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
As marketers, we are constantly searching for the next advertising goldmine. Capitalizing on growing trends is key to building your business’s brand, and one of note is the rise of Social Media Influencers, or internet celebrities. Increasingly, marketers are...
by James Tanford | Feb 17, 2020 | 80/20, Blog, Branding, Creativity, Digital Marketing, Gen Z, Millennials, Social Media
As the world evolves in the digital age, in the influence of social media grows—in the last 10 years, the worldwide number of social media accounts has risen from 1 billion to 8.2 billion. Because of this, the importance of “social media influencers,” or...
by James Tanford | Oct 9, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
In an increasingly streamlined and fast-paced world, video is becoming more important than ever. With consumers often relying on video for news and entertainment, and with search engines prioritizing video over written content, businesses with a strong video presence...
by James Tanford | Sep 24, 2019 | 80/20, Branding, Creativity, Gen Z, Millennials, Social Media
Over the past month, fast food chain Popeyes has been the center of a fascinating business phenomenon: after introducing a new chicken sandwich, their total sales went up 67% across the country, only to come crashing down when they ran out of their product. Rarely has...
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